SOCIAL MEDIA CAMPAIGN 🪐
Bleed Your Way
2020
Concept
Periods don't stop for pandemics.
A campaign designed to give our followers and potential customers access to the kind of information on 5 different types of menstrual hygiene products that is not readily available free of cost with the help of gynaecologists.
2 weeks filled with AMAs, Giveaways, and Live Sessions. By the end of it, the customer should choose the best product for them and bleed their way.
A complete consumer-centric campaign. Interactive, informative and personal.
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What's the right choice?
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No Shame
There’s no shame about menstrual blood even though mainstream advertisements try to portray otherwise when using blue liquid instead of red. The inspiration behind this campaign is to empower all the women and urge each and every one of them to take the right decision for your body and for our environment by using eco-friendly options for your period.It's time we own our period by being more responsible towards our bodies and our environment. It's time to do it the natural way.
Credits
Role : Designer, Creative Director
(This work was done during my full-time stint as Creative Director at Pee Safe)
Copywriter : Ishitaa Sachdeva